Bank of Baroda UAE, ISG launch Jaywan Card to strengthen UAE’s sovereign payment infrastructure

<p>Dubai, May 21 (PTI): In a move to strengthen the UAE’s sovereign payment infrastructure, Bank of Baroda (BoB) UAE has partnered with In-Solutions Global (ISG) to launch Jaywan Cards in the UAE. The bank officials confirmed to PTI that the rollout for customers will begin within the next 30 days.</p><p>”BoB UAE is enhancing its sovereign payment infrastructure, and the card rollout by BoB forms part of broader regulatory alignment and a strategic focus on Jaywan cards,” an official attending the announcement event said.</p><p>With Jaywan, the UAE joins a growing number of nations investing in sovereign payment networks that put cost efficiency, compliance, and local innovation at the centre of everyday transactions.</p><p>Developed under the guidance of the Central Bank of the UAE (CBUAE), Jaywan enables contactless payments, supports multi-use functionality for both personal and business needs, and is built on a robust infrastructure fully aligned with the UAE’s Smart Payment Ecosystem.</p><p>The initiative marks a key milestone in the UAE’s efforts to localise its payments ecosystem, promote financial inclusion, and accelerate its transition toward a cashless economy. The launch comes at a time when digital payments in the UAE are booming.</p><p>Praveen Balusu, Senior Vice President – Product & Delivery at ISG, stated: “ISG is proud to be at the forefront of fintech innovation in the UAE to enable end-to-end Jaywan card issuance.</p><p>This initiative empowers regional banks to adopt a fully localized payment system that is secure, efficient, and future-ready. With Jaywan’s planned interoperability with RuPay, we’re laying the groundwork for seamless cross-border transaction experience, making it a game-changer for businesses and consumers alike.” With deep domain expertise and a strong track record in the GCC, ISG has supported banks in the UAE and Saudi Arabia with industry-leading settlement and reconciliation services. The company will now manage the personalisation and operational rollout of Jaywan Cards in partnership with Bank of Baroda, UAE.</p><p>As a card service provider, ISG will ensure widespread merchant acceptance across retail outlets, hospitality businesses, and e-commerce platforms—helping embed Jaywan across every layer of the payments chain.</p><p>Philip Glickman, Managing Director – International at ISG, said: “This partnership underscores ISG’s commitment to helping build a resilient and self-reliant payments infrastructure in the UAE. Jaywan represents a pivotal shift toward localization and cost-efficiency, and we’re proud to contribute to its success.” PTI HIG HIG</p><p><i>(This story is published as part of the auto-generated syndicate wire feed. No editing has been done in the headline or the body by ABP Live.)</i></p>