Amazon India announced the release of its Rufus artificial intelligence (AI) assistant in the desktop-based web interface on Monday. The e-commerce giant highlighted that the AI-powered shopping assistant will help users during the Prime Day sale between July 12-14 in making informed decisions. Notably, Rufus was first introduced in India in August 2024.
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Amazon India Is Bringing Rufus AI Assistant to Desktop, to Help Users During Prime Day Sale 2025
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