AI’s Role in PR Is Skyrocketing, With 25% of Press Releases Now Machine-Generated, Study Finds

Artificial intelligence (AI) is steadily weaving into different aspects of society, with fresh applications emerging regularly. A new study has revealed that over 25 percent of external corporate communication and press releases were either written with AI chatbots or significantly edited using them. The highest jump in AI usage was seen in technology and business press releases, while traces were also found in LinkedIn job postings and even UN communications.