Apple Reportedly in Talks to Acquire Perplexity AI to Strengthen Its Artificial Intelligence Efforts

Apple executives have reportedly discussed the possibility of purchasing Perplexity to alleviate its AI woes. As per the report, the Cupertino-based tech giant has held internal discussions about the acquisition, and it has been weighed by the head of acquisitions and mergers, Adrian Perica. If such a deal goes ahead, the iPhone maker might use the technology to develop a native AI-powered search engine.